Paint party

This one is troubling me.  The word started as "FLO," which I then changed to "ELO."  Brian changed it to a hyphenated "ELONGATE."  The difficulty here is that the form of "elongate" (a physically elongated sign) intersects with its meaning (i.e. the signifier is also "stretched").  This is not unlike onomatopoeia, which is a word that sounds like what it denotes (onomos = "name"; poein = "to make"), but calling it onomatopoeia would not fall exactly on the mark.

For lack of a better term with which I'm familiar, I propose to call this blepsopoeia, which would be a word that looks like what it denotes (blepso = "sight").